Ha ha this was the YouTube comment I left for the "Why it sucks" FullAuto posted:
Abrams has a flawed idea about what drives interest in stories. He thinks that the mystery box that attracts folks should never be opened, and that's why you get all of these strange incongruent angles in his stuff from Lost to the Cloverfield series. What he doesn't seem to get is that what people want is to open the mystery box and see the answer, but to also see that inside is another mystery box even more attractive than the first, having been buffed already by having a satisfying answer to the first mystery. People will then WANT to explore the second mystery box, which should inevitably lead to another answer and yet another mystery box. And so on. Abrams drives me crazy, clearly, because he thinks the box can't or shouldn't be opened.