How GoPro Tanked itself

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backdraft's picture
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He missed the most important thing. Cheap action cameras from China. 

You can get a $70 camera from China that isn't far behind the Gopros quality. It's hard to justify the x5 price of a GoPro when the footage is only marginally better.  

 

 

 

 

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PizzaBoi's picture

It's cause China does technological espionage very, very well.

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puttefnask's picture

Naw, they're just the first ones to pick them apart and reproduce/reverse engineer stuff. It also helps that they already produce a lot of components in gadgets and generally anything to the point where it's hard to pick something up and see it not read "made in China".

 

They also aren't following any "iphone"-esque release calendars nor spend money on major advertisement.

They got some great no label smartphones over there that qualitywise can be beyond what the top brands can deliver(Unless they have some kind of new, exclusive, patented tech that makes you buy the same damn phone every year).

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PizzaBoi's picture

That's more or less what I meant. Where I first heard this from was when the bicycle company Giant (I think?) contracted China to build their bicycles. The Chinese copied the design tit-for-tat, and resold to walmart at half the price.

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Dhagon's picture

I've always been fascinated with reverse engineering and the history of it and yes, it is quite advantageous to make a product late rather than first. I saw a good documentary about the Soviets reverse engineering western military technology and some of the engineers on advanced aircraft designs said they would gladly let the US come up with experimental technology, go through the trials and tribulations after spending billions of dollars on R&D...and simply copy the idea as best they could 5-10 years late for a fraction of the investment. It might not be innovative or "honorable" in the eyes of many, but when your goal is simply profit or national security, do what works.

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Sgt_Ric's picture

Market Summary > GoPro Inc

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NASDAQ: GPRO

5.65 USD −0.090 (1.57%)

Closed: May 14, 5:00 p.m. EDT ·

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danmanjones's picture

why buy gopro when u can just get housing for your phonne instead

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ilovecookies's picture

For me, my phone costs about $700 (Galaxy S8).  Using it all day, say skiing, my battery would be gone in 5 hours or so.  Also, the potential for breakage would be a bigger pita than breaking a GoPro.  I guess I'm just saying is if you have the extra money, then a dedicated sport camera makes sense to me.  

 

Siimilar to my running watch.  I could use my phone and lug it around and try to baby it, or i just use my waterproof Garmin and not worry about it as much.

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